AJI SETIAWAN Primary Author RHESA ZUHRIYA Additional Author mixed material bibliography 2026 Bahasa Indonesia

ILMU AL QUR'AN DAN TAFSIR

133 hlm, 30 cm ABSTRAK Aji Setiawan, NIM:211.211.073. Komodifikasi Disabilitas Pada Konten Somasi Community Di Channel Youtube Deddy Corbuzier (Analisis Semiotika Roland Barthes) Penelitian ini bertujuan untuk mengambarkan praktik komodifikasi disabilitas dalam konten Somasi Community pada kanal Youtube Deddy Corbuzier, serta mengungkap makna tanda yang dibangun melalui analisis semiotika Roland Barthes. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik analisis semiotika. Data diperoleh melalui dokumentasi video episode khusus Somasi Community serta studi pustaka. Analisis dilakukan dengan menggunakan tiga tahap makna Barthes, yaitu denotasi, konotasi, dan mitos, yang kemudian dikaitkan dengan konsep komodifikasi dari David Hesmondhalgh dan prinsip etika media. Hasil penelitian menunjukkan bahwa praktik komodifikasi disabilitas muncul dalam tiga bentuk utama. Pertama, komodifikasi representasi sosial, ketika identitas difabel direduksi menjadi simbol hiburan. Kedua, komodifikasi emosi dan narasi, ketika humor dan simpati dijadikan strategi untuk menarik kedekatan audiens. Ketiga, komodifikasi budaya digital, saat interaksi penonton (views, likes, komentar, dan share) dikonversi menjadi nilai ekonomi melalui algoritma Youtube. Analisis semiotika juga mengungkap mitos bahwa “difabel yang bisa ditertawakan adalah difabel yang diterima,” yang berimplikasi pada normalisasi stigma serta bertentangan dengan prinsip etika media berbasis non-diskriminasi. Kata kunci: Komodifikasi, Disabilitas, Youtube, Semiotika Roland Barthes, Etika Media vi ABSTRACT Aji Setiawan, NIM:211.211.073. Disability Commodification in Somasi Community Content on Deddy Corbuzier’s Youtube Channel (A Semiotic Analysis of Roland Barthes) This study aims to describe the practice of disability commodification in Somasi Community content on Deddy Corbuzier’s Youtube channel and to uncover the meanings constructed through signs using Roland Barthes’ semiotic analysis. The research applies a qualitative descriptive approach with semiotic analysis as the main method. Data were collected from video documentation of the Somasi Community special episode and literature studies. The analysis was conducted through Barthes’ three levels of meaning denotation, connotation, and myth then linked with David Hesmondhalgh’s concept of commodification and the principles of media ethics. The findings reveal that the commodification of disability occurs in three main forms. First, the commodification of social representation, in which the identity of persons with disabilities is reduced to symbols of entertainment. Second, the commodification of emotions and narratives, where humor and sympathy are employed as strategies to engage audiences. Third, the commodification of digital culture, where audience interactions (views, likes, comments, and shares) are converted into economic value through Youtube’s algorithm and monetization system. The semiotic analysis also uncovers a myth that “disabled individuals who can be laughed at are the ones who are accepted,” a notion that normalizes stigma and contradicts the non-discrimination principles of media ethics Keywords: Commodification, Disability, Youtube, Roland Barthes Semiotics, Media Ethics. AJI SETIAWAN NONE Perpustakaan Fakultas Ushuluddin & Dakwah Open Source Library Management System 2x7.5 set k c1 sk202640003.1 PERPUSTAKAAN FAKULTAS USHULUDDIN DAN DAKWAH (2X7.5) 2x7.5 set k c1 ABSTRAK HALAMAN JUDUL BAB 1 BAB 2 BAB 3 BAB 4 BAB 4 BAB 5 DAFTAR PUSTAKA LAMPIRAN FULL TEKS COVER_211211073.jpeg.jpeg 13551 2026-05-18 11:44:43 2026-05-18 11:44:43 machine generated