ABSTRAK
Ahmad Maula Hikam. NIM: 211211148. Strategi Kreatif Panic
Artwork Dalam Penerapan Konsep Wedding Journalism Photography.
Program Studi Komunikasi dan Penyiaran Islam. Fakultas Ushuluddin dan
Dakwah. Universitas Islam Negeri Raden Mas Said Surakarta, Skripsi 2025.
Penelitian ini dilatarbelakangi oleh tingginya persaingan dalam industri
vendor fotografi pernikahan di Kota Solo mendorong para pelaku bisnis, salah
satunya yaitu Panic Artwork dalam mengembangkan strategi kreatif untuk
memberikan layanan yang berbeda. Hal ini menjadi peluang yang teridentifikasi
belum banyaknya vendor yang mengaplikasikan konsep Wedding Journalism
Photography. Dalam konsep Wedding Journalism Photography terdapat dua genre
fotografi, yang mana secara definisi dan teknis dari keduanya berbeda. Sehingga
muncul pertanyaan, bagaimana strategi kreatif dalam penerapan teknik foto
jurnalistik dalam foto pernikahan. Oleh karena itu penelitian ini bertujuan untuk
mendeskripsikan startegi kreatif yang dilakukan oleh Panic Artwork dalam
penerapan konsep Wedding Journalism Photography.
Metode yang digunakan dalam penelitian ini adalah metode kualitatif
deskriptif. Teknik pengumpulan data melalui wawancara mendalam, observasi
langsung, dan dokumentasi. Penelitian ini menggunakan teknik triangulasi untuk
menguji keabsahan data. Kemudian data yang diperoleh dianalisis dengan model
interaktif Miles dan Huberman melalui tiga tahapan yang meliputi reduksi data,
penyajian data dan penarikan kesimpulan.
Hasil penelitian menenjukan bahwa Strategi Kreatif Panic Artwork dalam
penerapan Wedding Journalism Photography membentuk suatu pendekatan yang
sistematis, kreatif, dan teknis. Keberhasilan strategi ini ditunjukkan melalui
perpaduan antara metode EDFAT (Entire, Detail, Frame, Angle, Time) dengan
keseimbangan estetika ideasional dan technical. Perpaduan ini terwujud dalam tiga
aspek utama yaitu, visi storytelling yang diaktualisasikan melalui keputusan teknis
yang matang, kepekaan konseptual yang ditopang oleh penguasaan alat secara
menyeluruh, serta terpeliharanya keseimbangan antara naturalitas dan kreativitas.
Unsur-unsur tersebut menghasilkan karya yang tidak hanya bernilai estetis dan
naratif, tetapi juga tetap mempertahankan keautentikan momen dan emosi sebagai
jiwa dari fotografi jurnalistik pernikahan.
Kata Kunci: Strategi Kreatif, Wedding Journalism, Photography,
EDFAT
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ABSTRACT
Ahmad Maula Hikam. NIM: 211211148. Creative Strategy of Panic
Artwork in Implementing the Wedding Journalism Photography Concept.
Islamic Communication and Broadcasting Study Program. Faculty of
Ushuluddin and Da'wah. Raden Mas Said State Islamic University Surakarta,
Thesis 2025.
This research is motivated by the high level of competition in the wedding
vendor industry in Solo City, which pushes business actors, one of which is Panic
Artwork, to develop creative strategies to offer distinctive services. This situation
presents an opportunity, as it has been identified that few vendors have applied the
concept of Wedding Journalism Photography. This concept combines two distinct
photographic genres that differ in both definition and technique. Consequently, the
research question arises: what is the creative strategy for implementing
photojournalism techniques in wedding photography? Therefore, this study aims to
describe the creative strategies employed by Panic Artwork in applying the
Wedding Journalism Photography concept.
The method used in this research is descriptive qualitative. Data was
collected through in-depth interviews, direct observation, and documentation. The
study used triangulation techniques to test the validity of the data. The collected
data was then analyzed using the interactive model by Miles and Huberman, which
consists of three stages: data reduction, data display, and conclusion
drawing/verification.
The results of this study indicate that the Creative Strategy of Panic Artwork
in implementing Wedding Journalism Photography forms a systematic, creative,
and technical approach. The success of this strategy is demonstrated through the
integration of the EDFAT method (Entire, Detail, Frame, Angle, Time) with a
balance of ideational and technical aesthetics. This integration materializes in
three main aspect, a storytelling vision actualized through mature technical
decisions, conceptual sensitivity supported by comprehensive mastery of
equipment, and the maintained balance between naturalness and creativity. These
combined elements produce work that is not only aesthetically and narratively
valuable but also preserves the authenticity of moments and emotions as the core
of wedding journalism photography.
Keywords: Creative Strategy, Wedding Journalism, Photography, EDFAT