ABSTRAK

Dea Ayuk Agustin, 211141159 Hubungan Self Monitoring dengan Implusive Buying pada Mahasiswa Penggua Aplikasi Shopee, Skripsi, Psikologi Islam, Jurusan Psikologi dan Psikoterapi, Fakultas Ushuluddin dan Dakwah Universitas Islam Negeri Raden Mas Said Surakarta, 2025
Impulsive buying merupakan perilaku pembelian yang dilakukan secara spontan, tanpa adanya perencanaan atau pertimbangan matang sebelumnya. Di kalangan mahasiswa pengguna aplikasi Shopee, impulsive buying sering kali dipicu oleh berbagai faktor, seperti promosi menarik, iklan, atau bahkan tekanan sosial. Mahasiswa sering kali merasa terpengaruh oleh penawaran tersebut, meskipun mereka tidak benar-benar membutuhkan barang yang dibeli. Tujuan penelitian ini adalah untuk mengetahui hubungan Self Monitoring dengan Implusive Buying pada Mahasiswa Penggua Aplikasi Shopee.
Penelitian ini adalah penelitian kuantitatif. Sampel penelitian adalah mahasiswa UIN Raden Mas Said Surakarta Tahun yang berjumlah 104 orang yang diambil melalui Teknik simple random sampling. Alat pengumpulan data adalah skala Self monitoring (11 item, α=0.840) dan Implusive buying (10 item, α=0.793). Validitas isi menggunakan Aiken’s V dengan Koefisien 0,92. Uji hipotesis menggunakan analisis korelasi product moment yang dibantu dengan software SPSS versi 26.
Hasil penelitian ini adalah koefisien korelasi self monitoring dengan Implusive buying sebesar 0.049 dengan nilai signifikansi p value sebesar 0,098. Karena nilai signifikansi p< 0.05, maka Ho diterima, artinya terdapat arah hubungan korelasi positif, artinya jika self monitoring tinggi maka Implusive buying pada mahasiswa UIN Raden Mas Said Surakarta tinggi, begitu juga sebaliknya. Berdasarkan temuan ini, diharapkan penelitian ini dapat memberikan pemahaman lebih dalam mengenai faktor-faktor psikologis yang mempengaruhi perilaku impulsif di kalangan mahasiswa.
Kata Kunci: Self monitoring, Implusive buying















vii

ABSTRACT

Dea Ayuk Agustin, 211141159. The Relationship Between Self-Monitoring and Impulsive Buying Among University Students Who Use the Shopee Application. Undergraduate Thesis, Islamic Psychology, Department of Psychology and Psychotherapy, Faculty of Ushuluddin and Da’wah, State Islamic University of Raden Mas Said Surakarta, 2025.

Impulsive buying is a purchasing behavior conducted spontaneously, without prior planning or careful consideration. Among university students who use the Shopee application, impulsive buying is often triggered by various factors such as attractive promotions, advertisements, or even social pressure. Students often feel influenced by such offers, even when they do not actually need the items they purchase. The purpose of this study is to examine the relationship between self-monitoring and impulsive buying among students who use the Shopee application.

This study employed a quantitative research method. The sample consisted of 104 students from UIN Raden Mas Said Surakarta, selected using a simple random sampling technique. Data were collected using a Self-Monitoring scale (11 items, α = 0.840) and an Impulsive Buying scale (10 items, α = 0.793). Content validity was assessed using Aiken’s V with a coefficient of 0.92. The hypothesis was tested using Pearson’s product-moment correlation analysis, assisted by SPSS version 26.

The results of the study showed that the correlation coefficient between self- monitoring and impulsive buying was 0.049 with a p-value of 0.098. Since the significance value is greater than 0.05, the null hypothesis (Ho) is accepted. This indicates that there is no significant relationship between self-monitoring and impulsive buying. However, the correlation is positive, suggesting that a higher level of self-monitoring tends to be associated with a higher tendency for impulsive buying, although the relationship is weak. Based on these findings, this study is expected to provide deeper insight into the psychological factors influencing impulsive buying behavior among university students.

Keywords: Self-monitoring, Impulsive buying
ABSTRAK

Dea Ayuk Agustin, 211141159 Hubungan Self Monitoring dengan Implusive Buying pada Mahasiswa Penggua Aplikasi Shopee, Skripsi, Psikologi Islam, Jurusan Psikologi dan Psikoterapi, Fakultas Ushuluddin dan Dakwah Universitas Islam Negeri Raden Mas Said Surakarta, 2025
Impulsive buying merupakan perilaku pembelian yang dilakukan secara spontan, tanpa adanya perencanaan atau pertimbangan matang sebelumnya. Di kalangan mahasiswa pengguna aplikasi Shopee, impulsive buying sering kali dipicu oleh berbagai faktor, seperti promosi menarik, iklan, atau bahkan tekanan sosial. Mahasiswa sering kali merasa terpengaruh oleh penawaran tersebut, meskipun mereka tidak benar-benar membutuhkan barang yang dibeli. Tujuan penelitian ini adalah untuk mengetahui hubungan Self Monitoring dengan Implusive Buying pada Mahasiswa Penggua Aplikasi Shopee.
Penelitian ini adalah penelitian kuantitatif. Sampel penelitian adalah mahasiswa UIN Raden Mas Said Surakarta Tahun yang berjumlah 104 orang yang diambil melalui Teknik simple random sampling. Alat pengumpulan data adalah skala Self monitoring (11 item, α=0.840) dan Implusive buying (10 item, α=0.793). Validitas isi menggunakan Aiken’s V dengan Koefisien 0,92. Uji hipotesis menggunakan analisis korelasi product moment yang dibantu dengan software SPSS versi 26.
Hasil penelitian ini adalah koefisien korelasi self monitoring dengan Implusive buying sebesar 0.049 dengan nilai signifikansi p value sebesar 0,098. Karena nilai signifikansi p< 0.05, maka Ho diterima, artinya terdapat arah hubungan korelasi positif, artinya jika self monitoring tinggi maka Implusive buying pada mahasiswa UIN Raden Mas Said Surakarta tinggi, begitu juga sebaliknya. Berdasarkan temuan ini, diharapkan penelitian ini dapat memberikan pemahaman lebih dalam mengenai faktor-faktor psikologis yang mempengaruhi perilaku impulsif di kalangan mahasiswa.
Kata Kunci: Self monitoring, Implusive buying















vii

ABSTRACT

Dea Ayuk Agustin, 211141159. The Relationship Between Self-Monitoring and Impulsive Buying Among University Students Who Use the Shopee Application. Undergraduate Thesis, Islamic Psychology, Department of Psychology and Psychotherapy, Faculty of Ushuluddin and Da’wah, State Islamic University of Raden Mas Said Surakarta, 2025.

Impulsive buying is a purchasing behavior conducted spontaneously, without prior planning or careful consideration. Among university students who use the Shopee application, impulsive buying is often triggered by various factors such as attractive promotions, advertisements, or even social pressure. Students often feel influenced by such offers, even when they do not actually need the items they purchase. The purpose of this study is to examine the relationship between self-monitoring and impulsive buying among students who use the Shopee application.

This study employed a quantitative research method. The sample consisted of 104 students from UIN Raden Mas Said Surakarta, selected using a simple random sampling technique. Data were collected using a Self-Monitoring scale (11 items, α = 0.840) and an Impulsive Buying scale (10 items, α = 0.793). Content validity was assessed using Aiken’s V with a coefficient of 0.92. The hypothesis was tested using Pearson’s product-moment correlation analysis, assisted by SPSS version 26.

The results of the study showed that the correlation coefficient between self- monitoring and impulsive buying was 0.049 with a p-value of 0.098. Since the significance value is greater than 0.05, the null hypothesis (Ho) is accepted. This indicates that there is no significant relationship between self-monitoring and impulsive buying. However, the correlation is positive, suggesting that a higher level of self-monitoring tends to be associated with a higher tendency for impulsive buying, although the relationship is weak. Based on these findings, this study is expected to provide deeper insight into the psychological factors influencing impulsive buying behavior among university students.

Keywords: Self-monitoring, Impulsive buying

ABSTRAK

Dea Ayuk Agustin, 211141159 Hubungan Self Monitoring dengan Implusive Buying pada Mahasiswa Penggua Aplikasi Shopee, Skripsi, Psikologi Islam, Jurusan Psikologi dan Psikoterapi, Fakultas Ushuluddin dan Dakwah Universitas Islam Negeri Raden Mas Said Surakarta, 2025
Impulsive buying merupakan perilaku pembelian yang dilakukan secara spontan, tanpa adanya perencanaan atau pertimbangan matang sebelumnya. Di kalangan mahasiswa pengguna aplikasi Shopee, impulsive buying sering kali dipicu oleh berbagai faktor, seperti promosi menarik, iklan, atau bahkan tekanan sosial. Mahasiswa sering kali merasa terpengaruh oleh penawaran tersebut, meskipun mereka tidak benar-benar membutuhkan barang yang dibeli. Tujuan penelitian ini adalah untuk mengetahui hubungan Self Monitoring dengan Implusive Buying pada Mahasiswa Penggua Aplikasi Shopee.
Penelitian ini adalah penelitian kuantitatif. Sampel penelitian adalah mahasiswa UIN Raden Mas Said Surakarta Tahun yang berjumlah 104 orang yang diambil melalui Teknik simple random sampling. Alat pengumpulan data adalah skala Self monitoring (11 item, α=0.840) dan Implusive buying (10 item, α=0.793). Validitas isi menggunakan Aiken’s V dengan Koefisien 0,92. Uji hipotesis menggunakan analisis korelasi product moment yang dibantu dengan software SPSS versi 26.
Hasil penelitian ini adalah koefisien korelasi self monitoring dengan Implusive buying sebesar 0.049 dengan nilai signifikansi p value sebesar 0,098. Karena nilai signifikansi p< 0.05, maka Ho diterima, artinya terdapat arah hubungan korelasi positif, artinya jika self monitoring tinggi maka Implusive buying pada mahasiswa UIN Raden Mas Said Surakarta tinggi, begitu juga sebaliknya. Berdasarkan temuan ini, diharapkan penelitian ini dapat memberikan pemahaman lebih dalam mengenai faktor-faktor psikologis yang mempengaruhi perilaku impulsif di kalangan mahasiswa.
Kata Kunci: Self monitoring, Implusive buying















vii

ABSTRACT

Dea Ayuk Agustin, 211141159. The Relationship Between Self-Monitoring and Impulsive Buying Among University Students Who Use the Shopee Application. Undergraduate Thesis, Islamic Psychology, Department of Psychology and Psychotherapy, Faculty of Ushuluddin and Da’wah, State Islamic University of Raden Mas Said Surakarta, 2025.

Impulsive buying is a purchasing behavior conducted spontaneously, without prior planning or careful consideration. Among university students who use the Shopee application, impulsive buying is often triggered by various factors such as attractive promotions, advertisements, or even social pressure. Students often feel influenced by such offers, even when they do not actually need the items they purchase. The purpose of this study is to examine the relationship between self-monitoring and impulsive buying among students who use the Shopee application.

This study employed a quantitative research method. The sample consisted of 104 students from UIN Raden Mas Said Surakarta, selected using a simple random sampling technique. Data were collected using a Self-Monitoring scale (11 items, α = 0.840) and an Impulsive Buying scale (10 items, α = 0.793). Content validity was assessed using Aiken’s V with a coefficient of 0.92. The hypothesis was tested using Pearson’s product-moment correlation analysis, assisted by SPSS version 26.

The results of the study showed that the correlation coefficient between self- monitoring and impulsive buying was 0.049 with a p-value of 0.098. Since the significance value is greater than 0.05, the null hypothesis (Ho) is accepted. This indicates that there is no significant relationship between self-monitoring and impulsive buying. However, the correlation is positive, suggesting that a higher level of self-monitoring tends to be associated with a higher tendency for impulsive buying, although the relationship is weak. Based on these findings, this study is expected to provide deeper insight into the psychological factors influencing impulsive buying behavior among university students.

Keywords: Self-monitoring, Impulsive buying