ABSTRAK
Salma Risa Aqidah Astuti Nur Fajr, NIM.21.12.3.1.024, Analisis Kelayakan Homestay Dalam Penerapan Prinsip Syariah di Eling & Tresno Homestay Kota Yogyakarta, Program Studi Manajemen Dakwah, Jurusan Dakwah dan Komunikasi, Fakultas Ushuluddin dan Dakwah, Universitas Islam Negeri Raden Mas Said Surakarta, 2025.
Pariwisata syariah mengalami perkembangan pesat di Indonesia, ditandai dengan menjamurnya penginapan syariah, termasuk homestay. Eling & Tresno Homestay adalah salah satu homestay yang menerapkan prinsip syariah. Homestay ini berlokasi di Malioboro yang identik dengan kawasan hiburan malam (Sarkem). Penelitian ini bertujuan untuk untuk mengetahui kelayakan Eling & Tresno Homestay di Kota Yogyakarta sebagai homestay berbasis syariah yang ramah bagi wisatawan muslim.
Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan lapangan (field research). Teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Analisis data dilakukan dengan menggunakan kerangka SWOT (Strengths, Weakness, Opportunities, Threats) untuk mengevaluasi faktor internal dan eksternal yang mempengaruhi kelayakan penerapan prinsip syariah pada homestay tersebut.
Hasil penelitian menunjukkan bahwa Eling & Tresno Homestay telah menerapkan prinip-prinsip syariah dalam beberapa aspek, meliputi produk yang ditawarkan (makanan halal dan fasilitas ibadah yang memadai), pelayanan yang sesuai dengan ajaran Islam, serta kebijakan operasional yang berlandaskan pada ketentuan syariah. Meskipun belum memiliki sertfikat halal dari MUI dan dalam transaksi masih menggunakan bank konvensional, homestay ini secara praktik telah menerapkan prinsip-prinsip syariah secara konsisten. Lokasinya yang berada di kawasan prostitusi justru menjadi peluang strategis, karena Eling & Tresno Homestay dapat menjadi alternatif akomodasi bagi wisatawan muslim yang mencari penginapan sesuai dengan prinsip syariah. Dengan demikian, Eling & Tresno Homestay dinilai layak untuk dikembangkan sebagai homestay berbasis syariah, melalui langkah-langkah strategis seperti pengajuan sertifikasi halal, optimalisasi promosi syariah atau muslim-friendly secara digital, kemitraan dengan travel halal, serta keterlibatan aktif dalam pengembangan desa wisata.

Kata Kunci: Pariwisata Syariah, Kelayakan, Homestay, Fatwa DSN-MUI No.108


ABSTRACT
Salma Risa Aqidah Astuti Nur Fajr, NIM.21.12.3.1.024, Analysis of Homestay Feasibility in Implementing Sharia Principles at Eling & Tresno Homestay Yogyakarta City, Da'wah Management Study Program, Da'wah and Communication Department, Faculty of Ushuluddin and Da'wah, Raden Mas Said State Islamic University Surakarta, 2025.
Sharia tourism is experiencing rapid growth in Indonesia, marked by the proliferation of sharia accommodations, including homestays. Eling & Tresno Homestay is one such homestay that adheres to Islamic principles. Located in Malioboro, an area synonymous with nightlife (Sarkem), this homestay aims to assess its suitability as an Islamic-based homestay that is welcoming to Muslim travelers in the city of Yogyakarta.
This study employs a descriptive qualitative method with a field research approach. Data collection techniques include observation, interviews, and documentation. Data analysis is conducted using the SWOT framework (Strengths, Weaknesses, Opportunities, Threats) to evaluate internal and external factors influencing the feasibility of implementing sharia principles at the homestay.
The results of the study indicate that Eling & Tresno Homestay has implemented Sharia principles in several aspects, including the products offered (halal food and adequate worship facilities), services in accordance with Islamic teachings, and operational policies based on Sharia regulations. Although it does not yet have a halal certificate from the Indonesian Ulema Council (MUI) and still uses conventional banks for transactions, this homestay has consistently applied Sharia principles in practice. Its location in a prostitution area presents a strategic opportunity, as Eling & Tresno Homestay can serve as an alternative accommodation option for Muslim tourists seeking lodging in line with Sharia principles. Therefore, Eling & Tresno Homestay is deemed worthy of development as a Sharia-based homestay through strategic steps such as applying for halal certification, optimizing digital promotions highlighting Sharia or Muslim-friendly aspects, partnering with halal travel agencies, and actively participating in the development of tourist villages.

Keywords: Sharia Tourism, Feasibility, Homestay, DSN-MUI Fatwa No.108