Rizky Hanifah, 211231069, Potensi Wisata Halal Tawangmangu Wonder Park Kabupaten Karanganyar, Program Studi Manajemen Dakwah, Jurusan Dakwah dan Komunikasi, Fakultas Ushuluddin dan Dakwah Universitas Islam Negeri Raden Mas Said Surakarta, 2025.

Penelitian ini bertujuan untuk mengetahui apa saja potensi wisata halal di Tawangmangu Wonder Park, Kabupaten Karanganyar, berdasarkan indikator Global Muslim Travel Index (GMTI), yaitu Access (aksesibilitas), Communication (komunikasi), Environment (lingkungan), dan Services (layanan). Permasalahan yang dikaji dalam penelitian ini meliputi bagaimana penerapan masing-masing indikator ACES dalam mendukung wisata halal, serta bagaimana hasil analisis SWOT menunjukkan faktor pendukung dan penghambat di setiap indikatornya. Latar belakang penelitian ini didorong oleh pentingnya penguatan destinasi wisata halal di Indonesia, khususnya di Jawa Tengah sebagai salah satu provinsi yang masuk dalam lima besar Indonesia Muslim Travel Index (IMTI).
Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui teknik observasi langsung, wawancara mendalam kepada pihak pengelola dan wisatawan, serta dokumentasi pendukung di lokasi wisata. Teknik purposive sampling digunakan untuk memilih narasumber yang relevan dengan topik penelitian. Peneliti juga melakukan validasi data melalui triangulasi sumber dan metode, guna menjamin keabsahan informasi yang dikumpulkan.
Hasil penelitian menunjukkan bahwa Tawangmangu Wonder Park memiliki potensi kuat untuk bisa dikembangkan sebagai objek wisata halal. Akses menuju lokasi mudah dijangkau dan dilengkapi penunjuk arah, sementara dari aspek komunikasi, pengelola aktif memanfaatkan media sosial namun belum menyediakan informasi spesifik wisata halal. Lingkungan wisata tergolong aman dan bersih serta tidak bertentangan dengan nilai-nilai Islam. Dari segi layanan, fasilitas ibadah dan akomodasi ramah muslim telah tersedia, namun sertifikasi halal makanan masih menjadi tantangan. Analisis SWOT mengungkapkan bahwa kekuatan utama terletak pada lokasi strategis dan dukungan pengelola, sedangkan kelemahan meliputi minimnya sertifikasi halal dan kurangnya pelatihan SDM. Penelitian ini merekomendasikan penguatan layanan halal dan kolaborasi lintas sektor untuk mendukung pengembangan berkelanjutan wisata halal.


Kata Kunci : wisata halal, potensi wisata halal, GMTI, Analisis SWOT.
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Rizky Hanifah, 211231069, The Potential of Halal Tourism at Tawangmangu Wonder Park, Karanganyar Regency Da'wah Management Study Program, Da'wah and Communication Department, Faculty of Ushuluddin and Da'wah, Raden Mas Said State Islamic University, Surakarta, 2025.
This study aims to identify the potential of halal tourism at Tawangmangu Wonder Park, Karanganyar Regency, based on the Global Muslim Travel Index (GMTI) indicators: Access (accessibility), Communication, Environment, and Services. The issues examined in this research include how each ACES indicator is implemented in supporting halal tourism, as well as how the SWOT analysis reveals the supporting and inhibiting factors within each indicator. The background of this research is driven by the importance of strengthening halal tourism destinations in Indonesia, particularly in Central Java, which is ranked among the top five provinces in the Indonesia Muslim Travel Index (IMTI).
This study employs a qualitative method with a case study approach. Data were collected through direct observation, in-depth interviews with managers and visitors, and supporting documentation at the tourism site. The purposive sampling technique was used to select informants relevant to the research topic. Data validation was conducted through source and method triangulation to ensure the accuracy and credibility of the information gathered.
The results of the study show that Tawangmangu Wonder Park holds strong potential to be developed as a halal tourism destination. The location is easily accessible and equipped with direction signs, while in terms of communication, the management actively utilizes social media, although specific information about halal tourism is not yet provided. The environment is considered safe, clean, and in line with Islamic values. In terms of services, prayer facilities and Muslim-friendly accommodations are available, but the absence of halal certification for food remains a challenge. The SWOT analysis reveals that the main strengths lie in the strategic location and management support, while the weaknesses include the lack of halal certification and limited staff training. This study recommends strengthening halal-compliant services and fostering cross- sector collaboration to support the sustainable development of halal tourism.
Keywords: halal tourism, Halal tourism potential, GMTI, SWOT analysis.