ABSTRAK
Maulana Fitrian Nur Ichsan. NIM: 211231029. Peran Ganda Pembimbing
Dalam Pelaksanaan Ibadah Umrah (Studi Kasus Pt. Zamzam Tabbaroh
Universal (Zatabbaru) Klaten). Program Studi Manajemen Dakwah. Fakultas
Ushuluddin dan Dakwah. Universitas Islam Negeri Raden Mas Said Surakarta,
Skripsi 2025.
Penelitian ini bertujuan untuk mengetahui dan menganalisis peran ganda
pembimbing dalam pelaksanaan ibadah umrah di PT. Zamzam Tabbaroh Universal
(Zatabbaru) Klaten. Fokus penelitian ini adalah bagaimana seorang pembimbing
menjalankan dua peran sekaligus, yaitu sebagai muthawwif (pembimbing ibadah)
dan tour leader (pendamping perjalanan), serta bagaimana dampak dan tantangan
dari peran tersebut terhadap keberlangsungan ibadah jamaah umrah.
Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan
data dilakukan melalui wawancara mendalam, observasi langsung, dan
dokumentasi. Subjek penelitian meliputi pimpinan biro, pembimbing umrah, serta
jamaah. Data dianalisis dengan teknik reduksi data, penyajian data, dan penarikan
kesimpulan. Teori peran ganda digunakan sebagai pisau analisis utama dalam
memahami dinamika peran pembimbing.
Hasil penelitian menunjukkan bahwa pembimbing menjalankan peran
ganda secara simultan dan adaptif dalam lima bentuk peran, yaitu sebagai policy
creator, koordinator, fasilitator, implementer, dan akselerator. Tantangan yang
dihadapi meliputi kelelahan fisik, tekanan waktu, konflik peran, serta keterbatasan
jumlah personel. Meskipun demikian, pembimbing mampu mengatasi hambatan
tersebut dengan dukungan SOP biro, pengalaman pribadi, dan kedisiplinan tinggi
dalam pelaksanaan tugas.
Kata Kunci: Peran Ganda, Pembimbing Umrah, PT. Zatabbaru.
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ABSTRACT
Maulana Fitrian Nur Ichsan. NIM: 211231029. Dual Role of Guides in the
Implementation of Umrah Worship (Case Study of PT. Zamzam Tabbaroh
Universal (Zatabbaru) Klaten). Da'wah Management Study Program. Faculty of
Ushuluddin and Da'wah. Raden Mas Said State Islamic University of Surakarta,
Thesis 2025.
This study aims to determine and analyze the dual role of guides in the
implementation of the Umrah pilgrimage at PT. Zamzam Tabbaroh Universal
(Zatabbaru) Klaten. The focus of this study is how a guide carries out two roles at
once, namely as a muthawwif (pilgrimage guide) and tour leader (travel
companion), and how the impact and challenges of these roles are on the
sustainability of the Umrah pilgrimage.
This study uses a qualitative approach. Data collection techniques are
carried out through in-depth interviews, direct observation, and documentation.
The subjects of the study included bureau leaders, Umrah guides, and pilgrims.
Data were analyzed using data reduction techniques, data presentation, and
drawing conclusions. The dual role theory is used as the main analytical tool in
understanding the dynamics of the guide's role.
The results of the study show that guides carry out dual roles simultaneously
and adaptively in five forms of roles, namely as policy creators, coordinators,
facilitators, implementers, and accelerators. The challenges faced include physical
fatigue, time pressure, role conflict, and limited number of personnel. However, the
supervisor was able to overcome these obstacles with the support of the bureau's
SOP, personal experience, and high discipline in carrying out tasks.
Keywords: Dual Role, Umrah Guide, PT. Zatabbaru.