ABSTRAK


Mohammad Nidhomuddin Aulia Agung (20.12.11.177) Strategi Dakwah Abah Ahmad Toyibin dalam membina Jama’ah Majelis Dzikir Kandang Macan di Desa Singaraja Kecamatan Indramayu Kabupaten Indramayu. Skripsi. Program Studi Komunikasi dan Penyiaran Islam. Jurusan Dakwah dan Komunikasi. Fakultas Ushuluddin dan Dakwah. UIN Raden Mas Said Surakarta 2025.
Dakwah merupakan kegiatan yang bertujuan untuk menyampaikan ajaran Islam kepada masyarakat agar mereka memahami, menghayati, dan mengamalkan nilai-nilai keislaman dalam kehidupan sehari-hari. Di tengah tantangan modernisasi dan globalisasi, peran dakwah semakin krusial, terutama dalam membimbing umat agar tetap berpegang teguh pada ajaran Islam di tengah arus perubahan sosial yang begitu cepat. Salah satu metode dakwah yang efektif adalah melalui majelis dzikir, di mana umat Islam dapat memperoleh pembinaan spiritual, pemahaman agama, serta penguatan nilai-nilai moral. Penelitian ini mengkaji strategi dakwah yang diterapkan oleh Abah Ahmad Toyibin dalam membina jamaah Majelis Dzikir Kandang Macan di Desa Singaraja, Kecamatan Indramayu, Kabupaten Indramayu.
Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, di mana data dikumpulkan melalui wawancara mendalam, observasi, serta dokumentasi terhadap berbagai aktivitas dakwah yang dilakukan oleh Abah Ahmad Toyibin. Hasil penelitian menunjukkan bahwa strategi dakwah yang diterapkan melibatkan berbagai metode, di antaranya dakwah bil lisan (ceramah keagamaan yang disampaikan dalam majelis), dakwah bil hal (keteladanan melalui sikap dan tindakan sehari-hari), serta pendekatan sosial yang menekankan interaksi langsung dengan masyarakat. Abah Ahmad Toyibin dikenal sebagai seorang pendakwah yang tidak hanya menyampaikan ilmu agama, tetapi juga memberikan bimbingan moral dan solusi atas berbagai permasalahan sosial yang dihadapi oleh jamaahnya.
Selain itu, penelitian ini menemukan bahwa keberhasilan melalui Teori Strategi dakwah Al-Bayanuni (2010) Strategi Sentimental, Strategi Rasional dan Strategi Indrawi. Dakwah Abah Ahmad Toyibin sangat dipengaruhi oleh pendekatan yang humanis dan inklusif. Beliau mampu menyampaikan ajaran Islam dengan cara yang lembut dan menyesuaikan metode dakwahnya sesuai dengan karakteristik jamaah, baik anak-anak, remaja, dewasa, maupun lansia. Majelis Dzikir Kandang Macan tidak hanya menjadi tempat ibadah dan pembelajaran agama, tetapi juga wadah pembinaan karakter dan solidaritas sosial di masyarakat. Beberapa tantangan yang dihadapi dalam pelaksanaan dakwah, seperti perbedaan tingkat pemahaman agama di kalangan jamaah serta pengaruh budaya modern, berhasil diatasi dengan strategi dakwah yang fleksibel dan adaptif.

Kata Kunci : Strategi Dakwah, Abah Ahmad Toyibin, Majelis Dzikir





ABSTRACT


Mohammad Nidhomuddin Aulia Agung (20.12.11.177) The Da'wah Strategy of Abah Ahmad Toyibin in Fostering the Congregation of Majelis Dzikir Kandang Macan in Singaraja Village, Indramayu District, Indramayu Regency. Thesis. Islamic Communication and Broadcasting Study Program. Department of Da'wah and Communication. Faculty of Ushuluddin and Da'wah. State Islamic University Raden Mas Said Surakarta 2025.
Da'wah is an activity aimed at conveying Islamic teachings to the community so that they can understand, internalize, and practice Islamic values in their daily lives. Amid the challenges of modernization and globalization, the role of da'wah has become increasingly crucial, especially in guiding the ummah to remain steadfast in Islamic teachings despite rapid social changes. One of the most effective da'wah methods is through majelis dzikir (remembrance gatherings), where Muslims receive spiritual guidance, religious knowledge, and moral reinforcement. This study examines the da'wah strategies employed by Abah Ahmad Toyibin in fostering the congregation of Majelis Dzikir Kandang Macan in Singaraja Village, Indramayu District, Indramayu Regency.
This research utilizes a qualitative method with a descriptive approach, collecting data through in-depth interviews, participatory observations, and documentation of various da'wah activities carried out by Abah Ahmad Toyibin. The findings indicate that his da'wah strategy involves multiple approaches, including da'wah bil lisan (verbal preaching delivered in religious gatherings), da'wah bil hal (preaching through exemplary behavior and actions), and social engagement that emphasizes direct interaction with the community. Abah Ahmad Toyibin is known as a preacher who not only imparts religious knowledge but also provides moral guidance and solutions to various social issues faced by his congregation.
this study found that success in da'wah can be analyzed through Al- Bayanuni's (2010) Da'wah Strategy Theory, which includes the Sentimental Strategy, Rational Strategy, and Sensory Strategy. Abah Ahmad Toyibin's da'wah is greatly influenced by a humanistic and inclusive approach. He effectively conveys Islamic teachings in a gentle manner, adapting his preaching methods to suit the characteristics of his congregation, including children, teenagers, adults, and the elderly. Majelis Dzikir Kandang Macan serves not only as a place of worship and religious learning but also as a platform for character development and social solidarity within the community. Several challenges in implementing da'wah, such as differences in religious understanding among the congregation and the influence of modern culture, have been successfully addressed through flexible and adaptive da'wah strategies.


Keywords: Da’wah Strategy, Abah Ahmad Toyibin, Majelis Dzikir