Raviky Bilqis Mutiya. NIM:201211011. Ning Umi Laila’s method of preaching via Youtube on the @NingUmiLaila account. Islamic Communication and Broadcasting Study Program. Ushuluddin and Da'wah Faculty. UIN Raden Mas Said Surakarta. 2024
The da’wah method is known as all efforths and activities carried out systematically and planned in a strong effodry tp foster and direct Muslims so that they can experience changes, improvements and improvements in accordance with the demands of the Al-Qur’an and hadith. Ning Umi Laila preaches using YouTube media with its own uniqueness, namely the delivery of the Suroboyoan language accent which is packaged into kromo alus Javanese.
This research uses a qualitative descriptive method using the da’wah bil-hikmah, mau’idzatil hasanah and al-mujjadi methods. Data collection techniques are through observation and literature study, when collecting data sources, namely using primary data and secondary data. The validity of the data in this research uses source triangulation. The researcher chose 08 eisodes representing the 54 episodes on ning Umi Laila’s YouTube account. Data analysis was carried out using descriptive methods and at the same time comparing with the result of observations made.
The result of this study, Ning umi laila uses arious methods to reach the levels of society. Of the three existing Da’wah methods, Ning Umi Laila only uses two da’wah methods, namely bil-hikmah methods and also te mau’idzatil hasanah da’wah methods. The method used by Ning Umi Laila in her preaching is the bil-hikmah method, delivering da’wah in a wise way. Apart from the bil-hikmah methods, Ning Umi Laila also uses the mau’idzatil hasanah method (good advice). This method is te main method used by Ning Umi Laila on her Youtube account channel. In delivering da’wah using this method, Ning Umi Laila brings the stories of te prphet from ancient times, and also brings examples of surroundings that relate to the environment so that mad’u can apply the material well in everyday life.
Keyword: Da’wah Method, Ning Umi Laila, YouTube