Ratih Dewi Safitri, NIM: 201211007. Analysis of Communication Style and Preaching Method of Habib Husein Ja’far Al-Hadar on Youtube Show “Why Did Mom Convert to Islam?! All of Her Children Are Christian, Habib is Ready to Help!!. Islamic Communication and Broadcasting Study Program. Faculty of Ushuluddin and Preaching, Raden Mas Said University, Surakarta. 2024.
Communication is an important thing in everyday life. In communicating, humans cannot be separated from communication styles. One of the platforms for disseminating information is Youtube. Many preachers use Youtube as a means of disseminating their preaching, one of which is Habib Husein Ja'far Al-Hadar in the "Login" content. However, not everyone likes Habib Husein's communication style in preaching. Therefore, the researcher chose Habib Husein's communication style in delivering preaching in the "Login" content for research. This study aims to reveal how Habib Husein's communication style is in the Youtube show "Mom, Why Are You Converts?! All of Your Children Are Christian, Habib is Ready to Help!!.
The research approach uses a qualitative approach with a qualitative descriptive method, which means that the author analyzes data based on information that has been obtained from the results of documentation and literature studies. Data collection techniques are documentation and literature studies, such as books, journals, articles, and data sourced from the internet related to the discussion. The theory used is Robert Norton's communication style theory which consists of ten styles, namely dominant style, dramatic style, animated expressive style, open style, argumentative style, relaxed style, attentive style, impression leaving style, friendly style, and precise style. In addition, the theory of the da'wah method is al-hikmah, al-mujadalah, and al-mau'izatil hasanah.
The results of the study showed that there were only 32 scenes that had communication styles, out of ten communication styles of Robert Norton there were only nine styles. The most common communication style found was the friendly communication style where Habib Husein was very friendly and when speaking to the other person used informal language and could be easily understood. There were also three methods of Habib Husein's da'wah, namely the al-hikmah method, al-mujadalah, and al-mau’izatil hasanah.




Keywords: Communication, Communication Style, Robert Norton, Preaching Method, Habib Husein.